You need to get out of the restaurant business The word restaurant derives from the French verb restaurer, meaning ‘to restore’. That is a romantic notion for a restaurant. A place where people can go to be restored. To be made to feel better about themselves. The modern meaning is, “a business establishment where meals or refreshments may be purchased.” There are over a half a million restaurants in the US. And yet, you can count the exceptional ones in most cities on one hand. The romantic notion of restoring guests through hospitality has been misplaced and the majority of restaurants are not good at what they do. BLUE OCEAN WORKS guides companies out of the bloody waters of the restaurant business and into hospitality where they can thrive.